Custom Content
Need a new brochure or fresh copy for your website? How about an informative feature for your company magazine that readers can't put down? A commencement address or keynote that inspires or a white paper that persuades customers to see a challenge in a new light? Whatever the vehicle or industry, I'll find the right words to get your message across, on deadline and on budget.
* I’ve written many more speeches, commencement addresses and ghosted bylines than you’ll find here. Some I can’t post publicly due to confidentiality agreements. If you’d like to see more, just ask.
Ghosted Bylines
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Audience: Corporate executives
Client: Olsten Staffing Services
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Audience: Administrators of multi-physician medical practices
Client: Henry Schein Inc Medical Group
Speeches
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Audience: Hospital discharge managers and medical insurance case workers
Client: Olsten Kimberly QualityCare
30-minute keynote address at annual meeting
Audience: Pharmaceutical industry executives
Client: Medscape
15-minute remarks at general assembly
Audience: Executives with the YMCA of the USA
Client: DeWitt Wallace/Lila Wallace Reader's Digest Funds
White Papers
Medical Marketing & Media eBook
Audience: Pharma/CRO execs, clinical trial sponsors.
Client: MM&M/Outcome Health
White paper for banking industry executives
Audience: Marketing executives for financial institutions nationwide
Client: Harland Clarke
Magazines
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Feature stories for external corporate magazine
Audience: 20,000 bank and credit union executives nationwide
Client: Harland Clarke
500- to 1000-word feature story for each issue of award-winning employee publication
Audience: MasterCard employees worldwide
Client: MasterCard International
Selected articles for each issue of employee publication
Audience: OKQC employees in the U.S.
Client: Olsten Kimberly QualityCare
600-word story for employee publication
Audience: Equitable employees
Client: The Equitable
500- to 700-word lead feature stories for each issue of customer publication
Audience: Customers
Client: Ben's Kosher Delicatessen Restaurant & Caterers
Brochures
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Audience: Executives and partners in law and finance, as well as litigation and I.T. administrative staff.
Client: Bowne Business Solutions
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Audience: Law firm clients
Client: Meyer, Suozzi, English & Klein
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Audience: College students with psoriasis
Client: GSW Worldwide (for Galderma Laboratories and the National Psoriasis Foundation)
16-page business capabilities brochure
Audience: Business owners and executives in New York City
Client: New York City Economic Development Corporation
6-panel real estate sales brochure
Audience: Not-for-profit organizations
Client: New York City Economic Development Corporation
6-panel real estate sales brochure
Audience: Business owners and executives on Long Island
Client: Blankman Public Relations (for Town of Brookhaven Economic Development Zone)
15-page medical education pamphlet
Audience: Parents of children with obsessive-compulsive disorder
Client: Ketchum Public Relations (for Solvay Pharmaceuticals)
6-panel health insurance marketing brochure
Audience: Corporate benefits managers
Client: Vytra Healthcare
Websites
Selected pages for TalkingWellness.com (also secured celebrity endorsements)
Audience: Cancer patients and their loved ones
Client: Ogilvy Public Relations (for Merck Pharmaceuticals)
Press Materials
Press kits for two multi-city media tours (which I also booked)
Audience: Health- and nutrition-conscious consumers in the U.S.
Client: Workman Publishing
Press release for annual meeting
Audience: Management consultants and the businesses that use them
Client: Association of Management Consulting Firms