Integrated marketing insight, hiring outside writers, more

Beth Krietsch
March 25, 2008

Outside writers

I am interested in hiring an outside writer to help draft speeches and marketing materials. What are some tips for a successful collaboration?

When hiring an outside writer, you must be sure to ask about his or her experience, specializations, and skills, says Robin Bernstein, owner of Write Time Communications.

"Look at the writer's Web site and ask for samples, recommendations, and an estimate," she adds.

It is also important to ask if the fee includes revisions, interviews, or travel. "Be sure you know exactly what's covered and be clear about any deadlines," advises Bernstein.

Likewise, it is just as important to make sure the writer is informed about your audience, key messages, word count, and tone. Otherwise you may end up with a document you can't use.

"The bottom line is to feel comfortable with this person," she notes. "In order for this to happen, there should be an open, respectful dialogue."

From the March 31, 2008 Issue of PRWeek